How BMG Helped Prime Video Turn Obsessed Fest Into a Social-First Entertainment Broadcast

BMG Founder and CEO Todd Mason directed the production on site, collaborating closely with Prime Video to shape the creative rhythm of the livestream from opening moments through the final sign-off.

Across seven and a half hours of continuous programming, Mason orchestrated camera coverage, talent entrances, audience interactions, live performances, and transitions between segments, ensuring the broadcast maintained momentum while preserving the spontaneity and excitement that made the event unique.

Rather than simply documenting the festival, BMG crafted a viewing experience that kept online audiences engaged while complementing the energy inside the venue.

BMG deployed its RMU-1 mobile production unit at nya Studios, establishing the operational hub for the entire broadcast.

Positioned at the heart of the production, the mobile unit enabled real-time camera coordination, production management, communications, and live show execution while keeping creative leadership embedded within the action.

Capturing Obsessed Fest required more than stage coverage. It demanded a production strategy capable of telling the complete story of the event which spanned across a talent arrival carpet, the main stage as well as three additional stages across the nya Studios campus.

BMG engineered an 14-camera workflow featuring:

• 3 Hard Cameras
• 1 Steadicam
• 2 Handheld Cameras
• 8 PTZ Cameras

This flexible camera complement captured every dimension of the experience, from celebrity arrivals and live performances to fan activations, audience reactions, backstage moments, and exclusive programming, allowing directors to transition seamlessly between planned segments and spontaneous moments without sacrificing production quality.

While creative leadership remained on site in Los Angeles, BMG leveraged its distributed REMI production infrastructure to expand technical capabilities across the country.

Technical direction, graphics, replay, and audio mixing operated from BMG’s Network Operations Center in Washington, DC, while additional replay resources were integrated from BMG’s New York spoke facility.

By connecting production teams across Los Angeles, Washington, DC, and New York City, BMG created a unified broadcast environment that delivered enterprise-level production capabilities while maintaining the flexibility and efficiency of a distributed workflow.

Recognizing that today’s live events are measured by both broadcast viewership and social engagement, BMG’s engineering team designed a custom workflow that gave Prime Video’s remote editorial team immediate access to the live production feed.

Instead of waiting until the event concluded, teams of editors were able to identify, clip, package, and publish standout moments while the livestream was still underway.

This custom-engineered workflow enabled exclusive reveals, celebrity appearances, fan reactions, and major moments—including Jennifer Lopez’s surprise introduction of the Off Campus panel and live performances—to move seamlessly from the broadcast into social feeds in real time, helping Prime Video maximize audience engagement while the conversation was happening.

By integrating live production with real-time content distribution, BMG extended the value of every moment beyond the livestream itself.